02/07/2025

What a brand: New company name officially secured

The first big step has been taken: our new name MackSmaTec was officially registered with the German Patent and Trademark Office in February 2025 - marking the start of our brand relaunch.

An intensive and creative development phase lies behind us. In numerous workshops, brainstorming sessions and discussions, we collected, examined, discarded and further developed a wide variety of name ideas. In the end, a clear favorite emerged from this process: MackSmaTec.

A name that combines what makes us special: entrepreneurial spirit, technological passion and a clear view of the future. "Mack" stands for the family name of the managing director - a commitment to identity, responsibility and continuity. "Sma" is an allusion to smartness, to intelligent solutions, and "Tec" stands for our deep-rooted expertise in special machine construction.

The foundation stone has now been laid with the official registration. In the coming weeks, the new appearance, a fresh design and, of course, many more insights into the transformation from ruhlamat to MackSmaTec will follow, and one thing will remain clear: what defines us at our core will remain.

More News

Thank God we were found after all. Cover
Thank God we were found after all.

As one of 89 "hidden world and technology market leaders in Thuringia", we and our COO Christian Joh. Tipecska (center) were presented with the "Hidden …

Online spare parts catalog now available! Cover
Online spare parts catalog now available!

Our innovative spare parts catalog is now available to the first pilot customers. With this tool, spare parts can be selected quickly and intuitively and the …

Everything stays different - and gets even better. Cover
Everything stays different - and gets even better.

On October 1, 2025, we will enter a new era as MackSmaTec GmbH - with a clear focus, a modern appearance and the ambition to offer our customers even smarter …